Emmanuel Ekedum

Copywriter and Marketing Strategist

About

A highly results-driven Copywriter and Marketing Strategist with a proven track record of crafting compelling content and developing strategic campaigns that drive significant business growth. Expertise in SEO, email marketing, and social media advertising has consistently increased client engagement, boosted sales by up to 45%, and enhanced brand visibility across diverse industries. Adept at leveraging data-driven insights to optimize performance and achieve measurable outcomes for B2B and B2C clients.

Work Experience

Content Manager

Authority Magnet Co

Feb 2020 - Present

Remote, Remote, NG

Led comprehensive content strategy and execution for diverse clients, consistently achieving top search rankings and high client retention.

  • Authored and optimized content across various niches, securing and maintaining over 15% front-page Google rankings to significantly enhance organic visibility.
  • Increased clients' site traffic by 18% through the strategic development and execution of SEO-driven content, leveraging advanced best practices.
  • Managed end-to-end content needs for clients in sectors like outdoor living, DIY, gardening, and automotive, achieving a consistent 90% client retention rate.

Email Marketing Strategist

Melanin Business LLC

Jan 2021 - Dec 2021

Remote, Remote, NG

Orchestrated comprehensive email marketing campaigns, enhancing client efficiency and driving substantial sales and subscriber growth.

  • Developed and implemented an integrated email marketing strategy for the client's full suite of courses, books, and programs, optimizing their operational schedule by 30%.
  • Engineered high-converting email sequences for targeted client lists, directly contributing to a 25% increase in sales.
  • Directed email marketing campaigns that rapidly increased course subscribers by 22% within a two-week timeframe.

Copywriter

Black and Blue Co

Jan 2020 - Dec 2020

Remote, Remote, NG

Executed impactful Facebook ad campaigns, leveraging A/B testing and creative copywriting to significantly boost sales and engagement.

  • Developed and A/B tested diverse Facebook ad copy angles, maximizing campaign performance and achieving over 15% improvement in key metrics.
  • Produced multiple compelling, Facebook-compliant ad creatives that effectively captured attention and generated a strong 1.7% Click-Through Rate (CTR).
  • Coordinated and supervised the successful launch of Facebook ad campaigns, resulting in a significant 45% increase in sales within the initial month.

Education

Chemical Engineering

Federal University of Technology Owerri

Sep 2015 - Dec 2019

Owerri, Imo, NG

Courses

  • Thermodynamics
  • Fluid Mechanics
  • Heat Transfer
  • Mass Transfer
  • Process Control
  • Chemical Reaction Engineering

Certificates

SEO Strategies and Best Practices

Hubspot

Dec 2022

Projects

Sales and Marketing Internship (HNGi9 Finalist)

Jul 2022 - Aug 2022

Participated in an intensive eight-week sales and marketing internship program, culminating as a HNGi9 finalist. This program provided hands-on experience in various aspects of digital marketing and sales strategies.

Languages

English

Skills

Facebook Ads

  • Facebook Ads
  • Paid Social
  • Digital Advertising

Copywriting

  • Copywriting
  • Content Creation
  • Brand Messaging

Content Writing

  • Content Writing
  • SEO Content
  • Article Writing

Email Marketing

  • Email Marketing
  • Email Campaigns
  • CRM

Go-to-Market Strategy

  • Go-to-Market Strategy
  • Market Entry
  • Product Launch

Google Ads

  • Google Ads
  • SEM
  • PPC

Content Marketing

  • Content Marketing
  • Strategy
  • Distribution

Lead Generation

  • Lead Generation
  • Sales Funnels
  • Conversion Optimization

Sales

  • Sales
  • Business Development
  • Client Acquisition

Marketing

  • Marketing Strategy
  • Digital Marketing
  • Campaign Management

Google Analytics

  • Google Analytics
  • Data Analysis
  • Reporting

Social Media Management

  • Social Media Management
  • Community Engagement
  • Platform Strategy

SEO

  • SEO
  • Search Engine Optimization
  • Keyword Research

Sales Funnel

  • Sales Funnel
  • Customer Journey
  • Conversion Funnels

SEM

  • SEM
  • Search Engine Marketing
  • Paid Search